Consumers & Social Media

Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest. .As an umbrella company Apple has managed to infiltrate the…

Ethical Consideration for Marketers

In society there are many things that are prohibited to children under the age of majority such as alcohol, cigarettes, pornography and erotica. However with the creation of the internet, children are now vulnerable to these types of advertising via their very own computer. The technology for today’s parents can be considered a very risky…

Consumers and the internet

The internet is one of the most important innovations of the 20th century.  Consumers take the time to learn new technologies. New consumers are continually discovered the internet’s ins and outs, with various products advertised and sold over the World Wide Web. The exchange process is the most basic of marketing and consumer behavior analysis….